INCREASE THE VISIBILITY OF YOUR EXISTING HR ADVERTISING
thanks to programmatic advertising, which offers the following benefits:
BETTER EXPOSURE TO APPLICANTS
Be visible on smartphones, computers, smart TVs, and all types of influential online media, such as premium content websites and social media networks.
The purchase of advertising space is controlled in order to prioritize the most engaged audiences.
REFINED TARGETING OF YOUR AUDIENCES
Your advertisements are only shown to potential applicants that are of interest to you.
Measure the impact of your advertising campaign using visibility performance indicators.
ADVERTISING FORMATS THAT CAN BE USED WITH PROGRAMMATIC ADVERTISING
One of the key success factors for any employer branding campaign is without doubt the suitability of the advertising format used.
Given that Internet users today are bombarded with advertising messages, it is essential that you attract the interest of future applicants and stand out from the crowd by opting for an innovative and engaging advertising format.
TO EFFECTIVELY ENGAGE APPLICANTS
Rich-media banners developed in HTML5 now make it possible to deliver dynamic, interactive, and creative content that allows you to optimize the relevance of your advertising, converting passive audiences into interested, involved users.
TO CREATE AN EMOTIONAL CONNECTION
When you communicate your employer brand through video advertising, you are using a powerful method of creating an emotional connection between potential applicants and your company. Video allows you to tell a story, combining image and audio to increase the impact of how your brand is perceived.
A FORMAT THAT STANDS OUT
Web pages that incorporate graphic design deliver up to five times more visibility than a classic display advertisement. In addition to being non-intrusive, it offers a positive experience for applicants and allows your brand to stand out from traditional advertising content.
MAKE YOUR EMPLOYER BRAND MEMORABLE
Your job posting is integrated into audio podcasts, such as Internet radio or music streaming services like Deezer or Spotify, so that users hear about it as soon as they start listening or downloading. Your message is targeted to the listener’s location, their listening preferences, and any other related data.
INCREASE YOUR BRAND’S VISIBILITY IN PUBLIC SPACES
With thousands upon thousands of digital display panels available worldwide, you can increase your presence in public spaces for even greater impact. Display your employer brand ads on premium public advertising media, in the geographic locations and advertising contexts that are of interest to you.
PERSONALIZED CONSULTATION WITHIN 24 HRS
- Target all candidate profile types
- Generate qualified applications
- Easily measure your return on investment