Our customer since : May 2017
Colas needs to recruit young, qualified candidates with professional skills that are very specific to its industry.
Having already put together a database of potential target candidates for its needs in customer relationship management (CRM), Colas wanted to re-engage their interest in the company by using a solution that combined efficiency and time saving.
Colas requested the help of Golden Bees' intelligent retargeting technology-this solution involves displaying recent job postings to an audience comprised of candidates who had already demonstrated a relatively strong interest in the company. The solution deployed involved the following elements:
GOLDEN BEES' RETARGETING TECHNOLOGY ALLOWED FOR THE REENGAGEMENT OF A VERY NARROW, STRICTLY DEFINED GROUP OF TARGET CANDIDATES DURING THE VERY SHORT PERIOD OF TIME ALLOTED.
of candidates re-engaged
PERSONALIZED CONSULTATION WITHIN 24 HRS