Attract the best talent

VINCI Energies, the flagship entity of the multinational construction and concessions company VINCI, is comprised of 1,600 companies operating in the infrastructure, industry, services, and ICT sectors. VINCI Energies accelerates the deployment of new technologies in order to accomplish two major changes: the digital transformation and the energy transition.

Our customer since : September 2017

Positions filled : Laborers, technicians, engineers, and more than 200 other job types

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THE CHALLENGE

VINCI ENERGIES has significant RECRUITMENT NEEDS FOR A VARIETY OF POSITIONS REQUIRING SPECIFIC PROFESSIONAL SKILLS IN THE REGIONS OF ÎLE-DE-FRANCE, BOURGOGNE-FRANCHE-COMTÉ, AND NORD-PAS-DE-CALAIS.

THE GREATEST CHALLENGE FOR VINCI ENERGIES IS TO ENGAGE AND ATTRACT THE BEST TALENT BEFORE THEIR COMPETITORS BY UTILIZING NEW ADVERTISING METHODS.

To respond to the ramping-up of the business, VINCI Energies very quickly had to devise a recruitment strategy that would set them apart.

The solution

Golden Bees' solution is suited to VINCI Energies' needs because it allows the recruiter to be sure that they will encounter the right person wherever they are online, whether that's on a website or social media, while also complying with factors such as time and cost. Golden Bees' automated platform is linked to all the advertising ecosystems online.

The platform allows for the creation of recruitment campaigns aimed at two types of Internet user—active and passive candidates.

The objectives of VINCI Energies' campaign were to achieve optimal exposure for their job postings and to increase the application volume from candidate types that are difficult to attract via traditional HR channels. To do this, Golden Bees implemented a media strategy via two advertising environments:

  • Online display advertising and social media, allowing the engagement of a target candidate audience by activating the data from Golden Bees' Candidate Management Platform
  • Sponsored job postings on all the job metasearch engines, allowing the generation of a specified application volume for each position and guaranteeing a lower cost per application

THE RESULT

The sample campaign shown to VINCI Energies was a resounding success, and the group implemented the tool within its other entities.

881

APPLICATIONS Generated

€11

average cost per qualified CV

Our other successes

Re-engage potential candidates

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Recruiting for hard-to-fill positions

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Optimizing cost per application

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BETTER RECRUITMENT!

PERSONALIZED CONSULTATION WITHIN 24 HRS

  • Target all candidate profile types
  • Generate qualified applications
  • Easily measure your return on investment

GET IN TOUCH WITH OUR EXPERTS